Work/04
Web Design & Lead Generation

New Smile Dentures

Year2025
Scope
Web DesignLocal SEOLead Gen
New Smile Dentures — Web Design & Lead Generation
— The Challenge

A denture clinic with locations in Caldwell and Boise needed a site that did two jobs at once: build genuine trust with patients making a personal, often emotional decision, and generate a steady stream of free-consultation bookings.

— Our Approach

We built New Smile Dentures as a conversion-focused local marketing site anchored by a single clear action — 'Book My Free Consultation.' The design walks prospective patients through a six-service catalog (implants, full, immediate, and partial dentures, repairs, and guards) and a transparent five-step process from consultation to final fit. Real social proof — nearly 200 Google reviews and patient stories like Selina's — sits alongside affordability and financing pages, plus dedicated location and lab pages tuned for local search.

— Deliverables
Conversion-focused site design
Service catalog (6 categories)
5-step patient process section
Free-consultation lead funnel
Location & lab pages (Boise, Caldwell)
Reviews & patient-story social proof
Local SEO & insurance/financing pages