CurbNTurf

“CurbNTurf connects RV travelers with private land — farms, vineyards, and ranches — to park and stay on. The original platform worked, but the brand needed a redesign that turned a functional two-sided marketplace into an experience that actually sells the freedom of the open road.”

We reframed CurbNTurf around a single idea — 'The RV Freedom Experience.' The redesigned landing leads with a dual-mode search (destination vs. road trip) and an editorial system of stay categories — Sip & Sleep, Fresh from the Source, Craft Pints & Quiet Nights — that give personality to listings like vineyards, alpaca ranches, and hop farms. A road-trip planner with live budgeting, fuel estimates, and shareable map routes turns idle browsing into real trip planning. The work spans both the marketing site and the native app, with a host-conversion flow ('Turn Your Land Into Income') built to grow supply alongside demand — all with no membership fees and direct host booking.